[Note from Ay-leen: “Business” and “steampunk” can provoke a sense of distaste among some, but let’s face it: steampunk as an artistic community can and should take advantage of innovative ways to support itself. Crowdsourcing isn’t new, of course, but Julie Brannon, the marketing whiz behind the transmedia publisher of Steampunk Holmes and other titles, gives us her top ten tips for successful Kickstarter campaigns. Steampunk creators, take note!]
Are you considering launching a Kickstarter project? As a marketer specializing in publishing and technology projects, I get numerous requests from startups to market their Kickstarter campaigns. Currently, I’m researching steampunk projects on Kickstarter in preparation for the upcoming Steam Patriots campaign for Noble Beast and I thought I’d share some tips with you.
In the spring of 2012, I marketed the Steampunk Holmes Kickstarter campaign which surpassed its $29,000 goal to be funded for a total of $42,877. In that campaign we learned as much about what not to do as we learned about what to do.